Who Uses Athlinks?
Fueled by the world’s most complete endurance results database, Athlinks is a unique solution in Social Media.
Our community layer integrates with over 40 million individual race results - drawing the largest specific audience of competitive endurance athletes online - athletes who actively participate in organized running, triathlon, cycling, swimming, and other endurance events.
Consistent with the endurance sports community, members are typically affluent and influential professionals with the disposable income and proven propensity to purchase from a broad range of goods and services across a wide range of categories and price points.
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Site Metrics & Audience Profile
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User Demographics
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Race Participation
Numbers Based on Results
in the Athlinks Race Database
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Endurance Athletes
If you are looking to market your products and services, Athlinks has your audience.
Influential by Nature
- 86% report that people come to them for advice about sports activities, training, events and gear
- 61% have provided advice to 7+ people
- 45% are early adoptors of the latest gear
Travel Patterns
- 93% have traveled to participate in an athletic activity/event
- 56% traveled 4+ times for an athletic activity or event last year
Fueling Up
- 2.5x more likely to have consumed an energy/sports drink in the last 7 days
- 5x more likley to have purchased a vitamin or nutritional supplement online
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Gear Purchases
- Mean annual spend on athletic gear and apparel: $2,444
- 49% spend > $2,000 per year on athletic gear and apparel
- 88% plan to buy running shoes this year
- 55% plan to buy outerwear this year
- 81% plan to buy cycling apparel this year
- 47% research and purchase products online
Advertising Partners
Join a growing list of companies who have embraced the Athlinks Advantage.
Nike
Odwalla
Reebok
REI
Puma
New Balance
Saab
Secret
Timex
Degree
Trek
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PowerBar
UnderArmour
Toyota
US Navy
VW
Back Country
Altrec
FRS
AT&T
Microsoft
Continental Airlines
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